Most Appealing/Repellent PR Pitch of the Day: “Save the Snow Leopard and Win [Vodka]”

by |
07/23/2008 10:18 AM |

If you need vodka, you can win two bottles of it by clicking here. And if you want to save the snow leopard, 15% of each bottle you buy (and don’t win) goes toward snow leopard conservation funds. It’s kind of this perfect harmony of silly luxury and charity. I’m picturing some ice palace filled with beautiful people in futuristic leotards.