As previously reported right here, beloved (or at least widely-read) music, fashion and “culture” magazine VIBE announced yesterday that it would be closing up shop. Now it appears that legendary producer Quincy Jones, the magazine’s founder, wants to swoop in and take VIBE online-only. After loosing Michael Jackson last week, I’m guessing Jones doesn’t want to say goodbye to another pet project without a fight. In a phone interview with EbonyJet.com, Jones explained:
“I’m trying to buy my magazine back now. They just messed my magazine all up, but I’m gonna get it back. You better believe it, I’m’a take it online because print and all that stuff is over.”
The prospect of VIBE’s closing does leave me pretty skeptical as to the fates of every other hip hop magazine (The Source, XXL, Complex, etc.), all of which have smaller and less affluent readerships. Jones gave EbonyJet.com his take on that too:
“Unfortunately, you’ll probably see other ethnic publications with similar fates in this economic environment,” he said. “It speaks to advertisers shifting away from print because consumer behaviors have changed and consumers are embracing online. And you have this happening when you have people buying fewer magazine subscriptions and with the state of music being what it is. “
Surely if anyone can remedy the situation it must be the guy who produced Thriller, right? Click here to read the entire EbonyJet.com interview, and keep checking back for updates on the fate of VIBE.