This Is Quite Crass: Subway Sandwich Shop Being Perched Atop Freedom Tower Crane

11/16/2009 4:02 PM |

Subway Freedom Tower

However you feel about the Freedom Tower—architectural aberration, symbolic middle finger to the rest of the world, potent metaphor for New York’s strength, ironic monument to a bygone age of capitalist excess, generic office building with no tenants—you’ll probably agree with me that the Subway sandwich restaurant chain’s decision to stick a franchise at the top of the main construction crane so that hardhats don’t have to go all the way down to street level to obtain delicious Subway subs is just about the most tasteless kind of product placement ever.

This morning the Post reported the tragic news, explaining that the Subway restaurant would be housed in a shipping container sort of contraption that would rise with the building up to 105 stories, and should be in place by the end of the month. No word on how much Subway paid for what basically amounts to a really spectacular advertising space, but plans are already underway to rename the building the Freedom from Hunger Tower. (Curbed)