Don’t Watch Tonight’s Tree-Lighting, But Do Text NBC to Plant Free Trees

12/02/2009 11:37 AM |

Rockefeller Center Tree

Where I grew up, in the wilds of Western Canada, tree-planting was a very arduous, dangerous and potentially highly-lucrative summer job for young, healthy people not scared by the possibility of being attacked by grizzlies, cougars and lumberjacks, but this month you can go tree-planting from your couch just by lifting a finger. TreeHugger notes that during tonight’s telecast of the Christmas tree-lighting ceremony at Rockefeller Center on NBC, viewers will be prompted to send text messages to NBC Universal and a tree will be planted on their behalf.

Thankfully, you don’t have to watch the switching on of lights on the 76-foot Norway spruce to text for a tree: the Texts for Trees program (a partnership between NBCU and the Arbor Day Foundation) runs throughout the month of December, and aims to plant 1 million trees in American forests. Just text “TREE” to 46833 to have a tree planted on your behalf. I’m not sure if they’ll let you text multiple times, but if so every Measure reader should end up with their own little forest.