Groundbreaking Downtown Gallery Gavin Brown’s Enterprise Expanding into Meatpacking Plant Next Door

03/30/2010 3:27 PM |

Gavin Browns Enterprise

Down in its far-away corner of the southwesternmost West Village, Gavin Brown’s art gallery, er, Gavin Brown’s Enterprise, has been carving out a reputation as one of the city’s most daring galleries—like when, in 2007, Swiss artist Urs Fischer dug several feet down into the gallery floor, effectively turning the exhibition space into a crater (pictured). Soon, according to Crain’s New York, the gallery will be doubling its space when the Pat La Frieda Wholesale Meats plant next door on Leroy Street moves to New Jersey.

Though the meatpacker wasn’t able to sell the building (the real estate market being, you know, not great right now) it will be leasing the space to the gallery, which will inaugurate the expansive new rooms with a show of the often uncomfortably funny and violent work of video and conceptual artist Jonathan Horowitz titled, wait for it… “Go Vegan!” Gavin Brown’s Enterprise is undoubtedly one of the city’s few big commercial galleries that can be expected to do something genuinely interesting and worthwhile with more space. Hopefully they get rid of that fresh meat smell before the veganism-themed exhibition opens. (ArtForum)