So you’re headed to Austin, and you’re really excited to see Hole, right? Of course not. You’re hoping to catch a few on-the-cusp buzz bands while causally bumping into Kirsten Dunst so you can brag to your friends that you bumped into Kirsten Dunst while seeing the Next Big Thing back when they were just Things. You should therefore see the Magic Kids.
In an online interview with Nylon magazine last summer, one such Magic Kid said, “If it makes you feel sad, then it’s bad music,” which should give you a pretty good idea about where these guys are coming from. Though their happy, huggy, fairy-dust vibe is somewhat consistent with other bands boasting more than six members (see: Polyphonic Spree, I’m From Barcelona, Edward Sharpe & the Magnetic Zeros), there’s an undeniable retro-pop influence at the forefront. We’re talking sock hops, soda shops and wide-eyed innocence. They’ve recently signed to True Panther Sounds, an imprint for Matador which picked up a solid reputation for sniffing out unknown talent after signing Girls last year. At the very least, take a listen to their song “Hey Boy” posted above and decide if they’re worth your precious SXSW time, or just take our word for it — they are.