Thank You, Casually Sexist Male Beauty Products Purveyor Axe, for This Offensive Earth Day “Infomercial”

04/22/2010 1:19 PM |


This irritating and offensive Axe Earth Day ad (after the jump) from Canada—home of (y)our future water barons—touts the potential water conservation advantages of having every man share his shower with four women. This, in light of the smelly company’s previous campaigns, is hardly surprising, but no less infuriating. Although I suppose that there’s something perversely poetic about a soap company with no discernible record of environmental awareness or responsibility attempting to greenwash its reputation by encouraging us to “showerpool.” Still, shame on you, Axe. (ANIMAL)

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