Accidentally Honest Frozen Food Company Likens Its Seafood to Singing Robot Fish

05/13/2010 3:34 PM |

Lindus frozen fish billboard

As someone who grew up with French advertising, which tends to package an incomprehensible message with very high production values, I can tell you that this new motion-activated billboard with 25 novelty robot fish singing an acapella version of KC & the Sunshine Band’s “Shake Your Booty” that the frozen food company Lindus has set up on a busy Paris street is pretty unusual—and embedded after the jump—more random and sarcastic than the French slapstick sense of humor could normally handle. Also, frozen food is gross, unhealthy, environmentally indefensible, and 25 singing fish running 24/7 waste lots of energy. If only Poster Boy weren’t in jail, I’m sure he could make a particularly compelling remix of this billboard.