Only Poor People Appreciate Logos

07/27/2010 2:01 PM |

Let everyone know how poor you are

  • Let everyone know how poor you are

How to spot a poor person? Look for a logo on their clothes and accessories. According to a soon-to-be-published study, rich people “high-end consumers” prefer status symbols on their fashion products that mainstream consumers can’t decode, like “distinctive design or detailing,” what the Times calls “subtle signals”. In one telling statistic: 87 percent of sunglasses between $100 and $200 have a brand name or logo on them, compared to 28 percent of sunglasses $600 or more.