In a journal entry (these things people did before status updates) from March 8, 1981, Andy Warhol mentioned belonging to something called the “2,000 club,” a group of wealthy dudes who collected 2,000 bottles of Dom Pérignon and planned to drink them in the year 2000. Warhol died nearly exactly six years later, missing out on the wild 2000 party, and now, almost 20 years later, creative thinkers at Dom Pérignon figured out that this would be a great hook for a marketing ploy. And so, here they are, your technicolor bottles of Dom, with labels designed by the Design Laboratory at Central Saint Martin’s School of Art & Design in the style of Warhol’s Pop art, and available in the U.S. come October 15 for an as-yet undisclosed price…
Happy as Warhol was to do ads during his lifetime, this seems especially tasteless, particularly from a so-called luxury brand. Speaking of, check out these two comically mediocre ads for Warhol Pérignon.
And another one!