So Here’s an Italian Fashion Ad Directed by Kenneth Anger

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07/28/2010 2:47 PM |


Below the jump is a new two and a half minute film by Kenneth Anger, long known for making impressionistic short films of beautiful, provocatively dressed people, in a style distinguished by gauzy filters, saturated color schemes, and superimpositions and double-exposures underscoring a quality of mystic otherworldliness also alluded to by the glimpses of pagan imagery.

This is like that, except it’s an ad for the Italian fashion house Missoni, and features the several generations of the eponymous owner-operator family. Watch, and ponder the easily commercialized aesthetic appeal of semi-abstract art; the artistry of commercials; and Anger’s always swanky, opportunistic style (I mean that as a compliment). [Via]