5 NYC Foodies Fight to Become the Next Big Small Brand

01/07/2011 12:44 PM |


The Next Big Small Brand Finalist #3: Liddabit Sweets from SkeeterNYC on Vimeo.

Liza de Guia, founder of food. curated., is a cheery champion of the DIY food movement in New York, chronicling the trials of independent foodmakers in a series of lively video segments. Now she’s helping run the Next BIG Small Brand contest along with sponsors like Whole Foods and the Brooklyn Flea. Winner gets a pretty sweet prize: free branding and marketing from Rooster Design Group, a space at the Brooklyn Flea and free PR for three months. I’ve tasted most of the five nominated vendors’ food and I have to say their success is no fluke.

As one might expect, there are several Brooklynites in the running, including Brooklyn Cured, a small charcuterie business run by a Gramercy Tavern alum, and Liddabit Sweets, the small-batch candy company run by FCI grads Liz Gutman and Jen King. Also up for consideration:

Sweet Loren’s, a New York-based cookie and brownie dough company.

La New Yorkina, maker of insanely tasty fruit pops that you can buy at the Hester Street Fair.

Bombay Emerald Chutney Company, a small chutney company based out of Mamaroneck, NY.

If you’re interested in tasting each of the contestants’ wares, stop by the Next Big Small Brand Event at Brooklyn Winery in Williamsburg on January 12th. For your consideration:


The Next Big Small Brand Finalist #4: Brooklyn Cured from SkeeterNYC on Vimeo.


The Next Big Small Brand Finalist #2: La New Yorkina from SkeeterNYC on Vimeo.


The Next Big Small Brand Finalist #1: Sweet Loren’s from SkeeterNYC on Vimeo.


The Next Big Small Brand Finalist #5: Bombay Emerald Chutney Co. from SkeeterNYC on Vimeo.

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