5 New York City Museums Defaced by Billboards

02/03/2011 9:47 AM |

Musée dOrsay with Kate Moss ad

Citing a pay-walled article at Le Monde, Art Forum explains that the Musée d’Orsay in Paris, which specializes in French art from the middle of the 19th century through the early 20th century, is selling advertising space (pictured) along its massive Seine-facing south façade (it’s in a former train station) to help fund a renovation.

For the entire month of January Kate Moss graced the national monument, a use of landmarked architecture that was made legal after a 2007 change to France’s heritage laws. Great idea, right? Here’s what some New York museums might look like given similar advertectural leeway…

MoMA by CK

MoMA Calvin Klein

The Whitney by Armani Exchange

The Whitney by Armani Exchange

The New Museum by CK

the New Museum by CK

The Guggenheim by Emporio Armani

The Guggenheim by Emporio Armani

The Brooklyn Museum by CK

Brooklyn Museum ck

(ArtInfo, Photo)

3 Comment

  • The sad thing is it looks perfectly natural on all of the modernist buildings.

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  • a bitterly nostalgic look at a city in the process of going extinct … Imagine New York’s museums defaced by billboards.
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