Update: Hacker Takes Over Times Square Screens for Viral Marketing Stunt

03/17/2011 12:57 PM |

Times Square screen hack.

The clever techie known only as YouTube user BITcrash44 recently staged a takeover of the commercials-spewing video screens in Times Squares (UPDATE) for the purposes of a viral commercial…

Update: The New York Times confirms what many internet rumors suggested, revealing that the video embedded below is the work of James Percelay and Michael Krivicka from viral marketing firm Thinkmodo in order to market a studio picture being released in movie theaters nationwide tomorrow. Percelay tells the Times:

We’re pushing the engagement of an idea which leads you then to the product. It just is a whole new mind-set where you don’t have to wrap everything up in a bow and if you don’t, people are going to be a lot more interested in you and what you’re selling and what your message is.

Well, had you been selling a device to allow us to control video billboards we might’ve been interested, but since you’re actually selling a terrible-looking movie, we’ll pass. As for your message—feigning anti-advertising e-vandalism in the name of more sophisticated advertising—no thanks.

Previously: It’s almost like that time Marilyn Minter’s glittering, neon tongues lapped up the MTV screen, except now anyone can do it! Next time you’re in Midtown with visiting family members or whatever impress them with a little guerrilla ad takeover action. (DesignYouTrust)