Apple Won’t Open a Store in Brooklyn

08/16/2011 1:07 PM |


Brooklyn won’t soon join Manhattan and Staten Island as boroughs with Apple stores. The company won’t be a part of the office complex planned for Joralemon Street lot across from Borough Hall, the Post reports. The news is a particular letdown for Marty Markowitz, who had personally lobbied for the tech giant to open a retail outlet across the East River. “Of course the borough president is disappointed that Apple is not coming to the Municipal Building,” his spokesperson Jon Paul Lupo wrote in an email.

In a speech, Marty said:

I’ve known for some time that Apple wasn’t coming here, and I think they’re making a big mistake. But even though we weren’t able to attract Steve Jobs to 210 Joralemon we’re getting something better—actual jobs, 64 full-time construction jobs and 114 permanent jobs.

At 210 Joralemon Street, which currently houses the city’s department of finance, a developer will build 49,000 square feet of retail space, which a source tells the Post will include an upscale restaurant (so Marty can’t be too devastated). The borough president thinks more of Joralemon and Court could be opened to retail. “How about Crate and Barrel, Nordstrom Rack, Saks-Off-Fifth-Avenue?” he suggested. “It’s all possible.”

2 Comment

  • I personally find that Markowitz’s focus in lobbying efforts such as these is too much on Downtown Brooklyn. An Apple store is really more than retail–I would put it somewhere between retail store and small cultural institution. We probably will never know if his lobbying efforts would have succeeded if he instead lobbied for Apple opening in North Brooklyn, but it makes more sense. However, if it is indeed true that Carnegie-Mellon is petitioning City Hall for applied science school at the Brooklyn Navy Yard, and if they are successful, the chances for an Apple store in North Brooklyn will be even greater. Really, the trick is to get Apple to manufacture, rather than retail in North Brooklyn, but the likelihood is remote.

  • The rendering that has been leaked of the upcoming Grand Central Apple store indicates Apple’s interest in university aesthetics and settings. Again, for the umpteenth time, if North Brooklyn wishes to stabilize its gentrification, appropriately utilize the energy of new residents, minimize displacement of local residents and the impact on infrastructure, attract desirable business of the type Apple offers, as well as the obvious humanist benefits, it must build a civil engineering and environmental science University in Williamsburg:…