As you might have heard from, oh, every website on the Internet or seen on AMC every three seconds, Mad Men returns this Sunday—but you won’t be hearing any Dusty Springfield during the season premiere, as was Matthew Weiner’s intention.
Springfield’s slinky 1967 hit “The Look of Love,” written by Hal David and composed by Burt Bacharach for the Casino Royale soundtrack, was originally played in the episode, until it was screened for journalists, who pointed out that the track wasn’t released until six months after the episode takes place.
Weiner sent an explanatory note to critics, saying, “Although we take license for artistic purposes with the end-title music, we never want the source music to break from the time period we are trying to recreate. As someone who has a deep appreciation for details, I want to thank you for bringing this to our attention. It’s a privilege to work on a show that generates an ongoing dialog with you and our amazing fans so please — keep those notes and comments coming!”
That means Sunday’s premiere begins in June 1966, approximately, so instead of “The Look of Love,” Weiner & Co. could choose from any of the following musical selections: Pet Sounds, Blonde on Blonde, Freak Out!, Black Monk Time, or maybe just play “Pretty Flamingo” by Manfred Mann over and over again. And in the season finale, which hopefully will be set in April 1967, Sally Draper will discover The Velvet Underground and Nico and freak Betty the fuck out.