So is the medium the message? Is that what this bawdy piñata of a trailer is all about? Australian director Baz Luhrmann’s take on the story seems a far cry from F. Scott Fitzgerald’s reflective, flowing prose, but that probably should have been expected from the guy who did Moulin Rouge. We (maybe) see what this is going for: an excessive, hedonistic, 3D moviegoing experience, an expression of the garishness that ruins the story’s West Egg characters. Even the Kanye West/Jay-Z “No Church in the Wild” bit makes sense in this context, the rappers being fabulously wealthy (and rapping about being fabulously wealthy) themselves.
Still, it feels like there’s something exploitative, and undeniably gross, going on. Perhaps that’s the point. The American Dream is dead, everybody. Extra cheese on your movie theater nachos?