Today in the Hype Cycle: Haim Release Video for Debut Single “Forever”

06/08/2012 12:08 PM |

L.A. has a secret weapon in lo-fi folk-pop quartet Haim. The three Haim sisters (+ friend and drummer Dash Hutton) have received intense buzz after dropping their critically praised Forever EP and packing the house at their SXSW shows. They’ve built quite a unique sound based on folk harmonies, shredding electric guitar and power thumping R&B beats. Directed by Austin Peters, “Forever” interweaves clips of old home movies with dudes popping wheelies and a ’90s inspired barber shop dance party. Devoid of pretense, these ladies show us where they’ve been and where they hope to go, not taking themselves too seriously in the process, though it’d be ok if they did.

Grab the free download of their Forever EP here, and look for the vinyl release July 2 via National Anthem Records.