Taylor Swift – “We Are Never Ever Getting Back Together”
Yesterday Taylor Swift, and first off, you are never going to believe this because it was so unexpected and nice of everybody, but all of Taylor Swift’s
fans friends gathered together in a studio that just happened to be set up for a global webcast. As long as everybody was there (just for Taylor, we know, sooooo nice, and she was super surprised) she decided to play the new single from her October-scheduled album Red, a Max Martin-produced chart-eater called “We Are Never Ever Getting Back Together,” that immediatey went to number 1 on iTunes. She then sat super-awkwardly while the track plays, pointing up towards the speakers when the good parts kick in. Although this is a surprise debut, you can see the assembled girls are visibly mouthing along to the chorus by the time it comes around for the second time. (This is a good sign for its future prospects.)
Martin is world famous for writing enormo pop hits like Britney’s “…Baby One More Time,” and Kelly Clarkson’s “Since U Been Gone.” But did you know he’s got a writing credit on 10 number one hits just during the Obama administration? And another 10 top-10 singles, besides, just in the last 2 years? So, adding his perfect plastic to Swift’s star-powered aw-shucksiness and wrapping things up in a textbook 3:01 almost isn’t fair. (Defend yourself pop radio, it’s coming for you!) It also isn’t country, with the stompiest beats she’s ever used, and hardly a twang to be heard. Lots of outright mockery, though! Indie-rock loving bad boyfriends everywhere (OK, yeah, here’s a specific guess), get ready to get burned. And after Pitchfork said such nice things about her!
But, sort-of-pointless indie-music bashing and standard oh-boy-I-don’t-know-how-I’m-going-to-feel-about-this-in-the-grocery-store-3-months-from-now repetitiveness issues aside, it sounds pretty ruthlessly tight and catchy. I don’t really have too many nits to even pick. It’s like Carly Rae Jepsen launched a cold war she couldn’t finish…
Live-chat/awkward listening party viewage below.