Last week, Adam “MCA” Yauch gained even more cool points than he already had when news broke that his will specified that his image and “artistic property” were not to be used for any advertising purposes, ever.
Now, the remaining Beastie Boys are already having to sue Monster Energy Drink to uphold their deceased bandmate’s wishes.
In spite of the specific clause in Yauch’s will stating that “in no event may my image or name or any music or any artistic property created by me be used for advertising purposes,” Monster appears to have done just that, using Beastie Boys music and images for promotional videos that launched just five days after Yauch’s untimely passing in May.
Thus, Mike D and Ad-Rock are now plaintiffs in a case seeking an injunction as well as “statutory damages of $150,000 for each infringement of their works,” which were used without knowledge or permission.
One legal expert warned on Forbes.com that “the sad irony is that Yauch’s heirs may desperately need that profit to pay the legal bills that result from his final act of defiance.”
To that we say, hate on, hater. No one deserves to have their life’s work used by an energy drink company.
As for you, Monster execs, we thought you’d be a little classier than this. Ahahaha just kidding, we like to joke around over here.
Follow Virginia K. Smith on Twitter @vksmith.