Hand Crafted: Meet SquareBuilt’s Lance Mercado, A Brooklyn Bicycle Builder

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03/01/2013 1:24 PM |

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Meet Lance Mercado of SquareBuilt. He’s one of four independent, Brooklyn-based bike builders selected to design and assemble a bicycle inspired by the Jack Daniel’s family of fine whiskies as part of our program, Hand Crafted.

For more information on Hand Crafted and to RSVP to the March 6 Hand Crafted event, featuring all four final bikes and live performances by The Babies and Nude Beach, click here. Everyone who attends will be eligible for a chance to take home one of these custom built bicycles. Stay tuned to meet the rest of our Brooklyn-based builders.


Handcrafted presented by Jack Daniel's… by TheLMagazine