Meet Lance Mercado of SquareBuilt. He’s one of four independent, Brooklyn-based bike builders selected to design and assemble a bicycle inspired by the Jack Daniel’s family of fine whiskies as part of our program, Hand Crafted.
For more information on Hand Crafted and to RSVP to the March 6 Hand Crafted event, featuring all four final bikes and live performances by The Babies and Nude Beach, click here. Everyone who attends will be eligible for a chance to take home one of these custom built bicycles. Stay tuned to meet the rest of our Brooklyn-based builders.