Monday, August 13, 2012

Smorgasburg Smackdown: How to Choose Between Competing Vendors

Posted by on Mon, Aug 13, 2012 at 10:39 AM

Page 5 of 6



Beef Jerky: SlantShack Jerky v. Kings County Jerky

Their Pitch:

SlantShack: “Our jerky is very different from King’s County — ours is moister, theirs is drier, we have our flavors, they have theirs. All I can say is that we put years of love and passion into developing our product before even setting up a booth.” — SlantShack

Kings County: “I think the product speaks for itself. We get our beef from the farm every week and trim it ourselves, including all the fat, so it’s by far the leanest jerky out there. We toast and grind all the spices for our marinades just before using them, so the flavors are really bright and intense. They’re also sophisticated; we spent lots of time developing them to make sure they’re unlike any other jerky on the market.”

The Winner: King’s County Jerky

This one also comes down to personal preference (King’s County’s jerky requires a little more jaw-work, Slantshack likens its product to carrying a steak in your pocket). And while SlantShack appeals with traditional, home on the range flavors, our taste buds were wowed by the wallop of umami that accompanies King’s County’s Asian-leaning beef-snacks, like Sichuan Ginger and the best-selling Korean BBQ.

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