What should have been obvious to the public years ago is now, finally, being reflected in the stock market: the cupcake bubble has burst. The biggest Trend Dessert of Our Time is no more.
Was it because so many of them are flavorless, or in possession of a totally incorrect cake to frosting ratio? The existence of "West Village Cupcake Tours?" The slow encroachment of the donut trend? I mean, probably all of those things, but whatever the reason, the bottom is dropping out, and after peaking at $13 a share in 2011, Crumbs' stock has reportedly dropped to $1.70. Yikes. "It's a short-term trend and we're starting to see a real saturation," one industry analyst told the Wall Street Journal. "Demand is flat. And quite frankly, people can bake cupcakes."
So basically, that settles it. No one worth speaking to will ever let a cupcake pass their lips, ever again. Which is just fine! Brooklyn is full of good, even great desserts that haven't been aggressively beaten into the ground. We've rounded up 6 of the best, just to prove it. Let's look at pictures of these, and plan times in the near-future to eat them, okay?
An obvious summertime staple. Half the fun here is coming up with your own flavor combination, but a double chocolate with sea salt cookie and dirty mint julep ice cream is a solid jumping off point.
Best to eat as many as you can before the whole donut thing also peaks and crashes. Just this morning there was a new truck called "Carpe Donut" parked outside our offices in DUMBO, so this may happen much sooner than you think. Anyway, the chocolate coconut donut here is excellent, as is everything else.
Mainly, for the Nilla Wafers involved. The coconut macaron pie is also a more than acceptable alternative.
Yes, another ice cream-related option. It's getting to be that time of year, you know. Anyway, the root beer float is classic and pretty unimpeachable, but in your shoes, we'd go for the vanilla and orange soda "Orangenius" version. Admittedly, this as it least in part because of the pun, but regardless, it's good.
I think any roundup of Brooklyn desserts, even an arbitrary and non-comprehensive one, would be pretty remiss not to include some sort of cannoli. Attention must be paid, and anyway, they're never the wrong thing to eat. Some of the best and most reliable ones in the borough can be found at Court Pastry Shop, a beloved Carroll Gardens institution for decades. Just eat the cannoli, okay? And be grateful that it's not a fucking cupcake.
Follow Virginia K. Smith on Twitter @vksmith.