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What It Does: A simple thing done perfectly: bar soap that's scented-but-not-too-scented, exfoliating-but-not-abrasive.
Who Makes It: Run by Chrissy Fichtl, Apotheke is a long-running favorite both on Etsy and as a seller at the Brooklyn Flea. For the truly soap obsessed, they also offer classes at West Elm in DUMBO. Materials used are organic and sustainable.