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What It Does: Pretty much what it sounds like, but of all the natural beauty products out there, deodorant is maybe the hardest to get right. Meow Meow Tweet's tea tree version not only does what it's supposed to (both as a deodorant and mild antiperspirant) but leaves your underarms much softer and better smelling than its chalky drugstore competitors.
Who Makes It: Jeff Kurosaki and Tara Pelletier, who began collaborating as studio artists in grad school and eventually turned their attentions to sustainable soaps and personal care products (though they do still produce art together under the moniker Friendly Falcons). Based out of their Bushwick studio, all products are 100% vegan, cruelty-free, and certified organic.