Thursday, July 26, 2012

The Evolution of the New York Times Brooklyn Trend Piece

Posted by on Thu, Jul 26, 2012 at 10:20 AM

Page 8 of 11


foodtruck.jpg
  • Ed Alcock/The New York Times

June 4, 2012: Food Trucks in Paris? U.S. Cuisine Finds Open Minds, and Mouths

Summary:
Ah, c'est magnifique! An opportunity to re-visit the origins of the immediately infamous phrase "très Brooklyn," first seen in this widely disputed piece on the burgeoning popularity of Brooklyn-esque food trucks en Paris.

Representative Quote: "In France, there is still a widespread belief that the daily diet in the United States consists of grossly large servings of fast food. But in Paris, American food is suddenly being seen as more than just restauration rapide. Among young Parisians, there is currently no greater praise for cuisine than 'très Brooklyn,' a term that signifies a particularly cool combination of informality, creativity and quality."

Takeaway:
People don't take too kindly to the use of "Brooklyn" as an adjective, particularly not the French, who also largely deny the popularity of food trucks. Mon dieu!

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About The Author

Virginia K. Smith

Virginia K. Smith

Bio:
Virginia K. Smith is the Assistant Editor at The L Magazine and a Bushwick resident. Her profile picture was taken at Summerscreen, because she is a real team player.

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