Page 4 of 11
During the Republican primaries in March, Romney advisor Eric Ferhnstrom made the colossal mistake of explaining his candidate's vacillations between the center and far right of the political spectrum by saying, "Well, I think you hit a reset button for the fall campaign. Everything changes. It’s almost like an Etch A Sketch. You can kind of shake it up and restart all over again.” Opponents leveled flip-flopper charges, internet dwellers turned up pictures of the candidate on the classic children's toy, and in the end, Romney still won his party's nomination. A weak cautionary tale if ever there was.