Page 3 of 6
In response to what many view as Black Friday's unsustainable, increasingly disturbing frenzy of consumerist excess, a pre-Occupy Adbusters started countering the event with "Buy Nothing Day" in 1993. The event started off as a small Vancouver-based protest and has since expanded into a worldwide phenomenon.
At one point, the movement attempted to buy an ad on major networks, who unsurprisingly, opted not to run the spot. A CBS spokesperson reportedly told Adbusters, "This commercial is in opposition to the current economic policy of the United States." Which is not exactly untrue.