Page 5 of 6
Black Friday's gentler, nerdier cousin first hit the scene in 2005, when "Cyber Monday" was coined by retailers who claimed to have noticed a substantial bump in sales the Monday after Thanksgiving. Companies created promotions accordingly, and in '05 the New York Times reported Americans spending their entire work day that Monday shopping online. Which seems so implausible! No one spends their workday wasting time on the internet.