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"SAVE THE PURPLE PANTS"
See, hipsters often wear pants in non-traditional pants colors: red, green, even purple. So if there were a fire in Williamsburg, it would stand to reason that many of the pants threatened by such a conflagration would be an unusual color. Like purple. Also, hipsters are so shallow that instead of being worried about people, pets or family photos, they'd be most concerned about their fashionable habiliments. [photo