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"You'll also want to include something in the project unique to the project," McGregor explains. "Something they can't find anywhere else. Think of this as you would if you were going to create some special tour only merch. Tapes with handmade art, glow-in-the-dark masks (which Black Moth Super Rainbow made for backers) or even some of your famous homemade blueberry jam — rewards with a personal touch can go a long way!" Reluctantly, we will leave the "jam band" puns to you.