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"Another helpful tip: be courteous," says McGregor. "Think about nights spent at the merch table waiting for fans to come by and chat. You should think about your backers the same way. They want to talk to you, and if you talk right back to them, they'll like that even more. That's how relationships develop, and that's exactly what happens when you run a good Kickstarter project."
And anyway, you like your fans, don't you? Good. Now you're about to get more of them.
Follow Virginia K. Smith on Twitter @vksmith.