Sad rumors have been circling for a while that Coney Island's annual Mermaid Parade wouldn't be able to go on as planned this year, thanks in part to rising parade costs, but mostly due to massive damage to the Coney Island Museum—the parade's main source of funds—during Hurricane Sandy.
Unfortunately, they turned out to be true. The 30-year-old parade now has a Kickstarter that organizers are hoping will be able to close their $100,000 gap in funding. If you're still reading this, and haven't yet clicked through to donate a few (or many? hopefully many) bucks to the cause, here are a few more convincing reasons to get on board.