In this cool new commercial for Rhapsody (what's that?), Jay-Z and a killer props crew recreate all his previous album covers — Reasonable Doubt (1996), In My Lifetime, Vol. 1 (1997), Vol. 2... Hard Knock Life (1998), Vol. 3... Life and Times of S. Carter (1999), The Dynasty: Roc La Familia (2000), The Blueprint (2001), The Blueprint²: The Gift & the Curse (2002), The Black Album (2003), Kingdom Come (2006) and American Gangster (2007) — before telling you to buy his new album, which features his first non-appearance on an album cover.
My favorite part is when they wheel in prop buildings for the Vol. 3 cover.