Tuesday, September 29, 2009
Theater Broadway's Next To Normal Wins Innovative Marketing Award
Posted by Benjamin Sutton on Tue, Sep 29, 2009 at 1:11 PM
Per Variety, the production beat out corporate heavyweights like Coca-Cola, Sprint, HBO and the recent Star Trek reboot for its innovative use of Twitter to recount the play's entire narrative (as written by playwright Brian Yorkey) and solicit followers' help and suggestions to create a new musical number, which will be performed at a special event next month. The award, handed out by advertising industry mag MediaPost, recognizes innovative and creative uses of digital and web-based technologies in marketing.
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