If you're like me, you mostly learn to tune out the ads on billboards and murals around the city, unless they're especially creative
or, you know, actually art
. Well, in an effort to confound that distinction between art and ads (although, really, they're just pretty ads), Hugo Boss has put up what they're calling an "outdoor gallery" of artist-designed murals all around Lower Manhattan.
Dubbed Hugo Create, the campaign borrows a page from Absolut Vodka, using the silhouette of a new fragrance bottle as a visual motif tying together the otherwise vastly different and disparate murals. My favorite is the one by Montreal artist Elisa Trudel (pictured) at Stanton and Rivington. Click here for a map of all the murals. (NOTCOT)