Wednesday, November 4, 2009
Film
Was a Crowd of Trench-Coated Men Standing Outside Your Window Brandishing Boomboxes Yesterday?
Posted
by Benjamin Sutton
on Wed, Nov 4, 2009 at 4:42 PM
According to
Cinematical, a
Lloyd Dobler flash mob took to the streets of Manhattan yesterday to promote the release of the 20th anniversary DVD of
Say Antyhing—which, you may recall, played a crucial role in the development of
late-80s blockbuster cinema. That's them posing dramatically on the steps of the
Farley Post Office on Eighth Avenue, though you might have also spotted them looking for love in
Washington Square Park,
Rockefeller Center,
Times Square or
Union Square. I hope that when the 15th anniversary edition of
Kazaam finally comes out (two years and counting!) there's a similarly awesome guerrilla marketing campaign.
Tags: Say Anything, Flash mobs, Lloyd Dobler, John Cusack, 80s movies, guerrilla marketing, Kazaam