Friday, November 6, 2009

All You Need to Know About the Vibe Reboot: Chris Brown and Drake Will Share the Cover

Posted By on Fri, Nov 6, 2009 at 12:51 PM

Vibe Magazine Chris Brown
Earlier this week, the new editor in chief at Vibe Magazine and Vibe.com Jermaine Hall told Advertising Age that the publication will make its return next month after going dormant over the summer. The new print Vibe will be a quarterly rather than a monthly, with a circulation of 300,000 rather than the 600,000 it had in June, but Hall hopes to make a splash by putting Chris Brown on the cover.

The magazine's risky move to get attention by featuring the widely-despised Brown will be balanced by having him share cover duties with the inexplicably popular Drake (ugh!). All of this basically spells disaster for Vibe in print, which should probably give up and go online-only already. Hall all but admits as much, telling AdAge: "Whether it's the magazine, or we decide to do some kind of TV programming down the line, everything needs to come back to Vibe.com." Vibe TV? Sounds like a great idea...

Tags: , , ,

Comments

Subscribe to this thread:

Add a comment

More by Benjamin Sutton

Most Commented On

  • The Best Old Movies on a Big Screen This Week

    They're heeeere... That is, more Halloween horror favorites, a Canadian cult classic, and a restored Ken Jacobs film, which he discusses here.
    • Oct 29, 2014
  • The Best Old Movies on a Big Screen This Week

    An all-time great continues a theatrical revival run, a bumper crop of October horror, and an extraordinarily rare Kathy Acker film.
    • Oct 22, 2014
  • More »

Most Shared Stories

Top Viewed Stories

Top Topics in The Measure

Film (15)


Art (6)


Music (5)


© 2014 The L Magazine
Website powered by Foundation