Friday, November 20, 2009
Art Neue Galerie Reaches New Millenium: Free Nights Start Next Month
Posted by Benjamin Sutton on Fri, Nov 20, 2009 at 12:53 PM
Most museums have free nights—MoMA from 4-8pm on Fridays, the New Museum from 7-9pm on Thursdays, ICP is by donation from 5-8pm on Fridays—but it took a Bloomberg grant to bring the Neue Galerie around to the practice. And it's just in time, because the museum's current show, From Klimt to Klee: Masterworks from the Serge Sabarsky Collection (through February 15), should not be missed.
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It's not as if the Neue was being stingy or stodgy in not having a free night until they had a sponsorship or grant. NuMu's, Brooklyn Museum, MoMA free nights are underwritten and heavily branded by Target.
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You're correct (although I still think the Neue Galerie is over-priced). I'm simply saying that for a museum whose branding has often courted an air of exclusivity, this seems a little out of character (in the best of ways). (Also, isn't the New Museum's free night now brought to us courtesy of someone other than Target? CIT, whatever that is, if my mental image of my last ticket stub is accurate.)
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