The Telegraph interviews a few buyers who've used the program to acquire several artworks, like a human rights lawyer, a car factory worker and, most awesomely, a pig farmer who lives in a trailer. And they're not just buying watercolors of rolling hills. The interviewees' collections include pieces by Peter Blake, David Hockney, Terry Frost, Victor Pasmore and, yes, Damien Hirst. Says David Pike, the pig farmer:
It shows how working men can still be intellectual and capable of deep thought, which I like because although I do manual labour, I’m an intellectual.