"We didn’t want to rub anyone the wrong way,” the brewery's director told the Times; they were riffing off the fact that Coors isn't really brewed with fresh mountain water, but with water thoroughly treated and purified. Though it's hard to imagine that Coors, now owned by Canadians, wouldn't be, um, pissed that someone was comparing its beer to, um, piss. Then again, its market research must already have told them that it tastes that way?
The commercial will only be running locally in Colorado. But thanks to the magic of YouTube, you can watch it on the Internet. It's embedded after the jump.