Tuesday, February 2, 2010
Film Who Cares About Sundance?
Posted by Henry Stewart on Tue, Feb 2, 2010 at 3:42 PM
No, you wouldn't.
YouTube made five films that played all the way in Utah at the Sundance Film Festival available to rent for $3.99 until this past Sunday. All five combined were watched 2,684 times, netting the Google subsidiary $10,709.16, according to the New York Times. Some of the films at Sundance may have been seen by a few hundred people, a YouTube spokesman said, and the YouTube test may have allowed them to—wait for it—double their audience. Well la dee da. When you break it down, the results are more depressing: while The Cove garnered over 1,000 views (wait, is that the movie that's already on DVD?), the rest of the films averaged fewer than 400 views each, in a country of over 300 million people. (You, the renters, very nearly are one in a million!) Sad.
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