The Dongria Kondh tribe believe their Niyamgiri mountain—along with the surrounding forest—to be a sacred place (which also happens to be the ecosystem they've relied on for centuries), and that disaster will befall them if mining company Vedanta (Hindi for "profit margin") has its way and starts on open-cast bauxite mine on top of the mountain. In an ad placed in Variety, the 8,000-strong Dongria appealed directly to Cameron:
Avatar is fantasy… and real. The Dongria Kondh tribe in India are struggling to defend their land against a mining company hell-bent on destroying their sacred mountain. Please help the Dongria.
No word yet on Cameron's response. But we'll you let you know.
P.S. Avatar sucked, also; if you liked it you're basically a tween.