
Though the cost of said ring—whose name, B.zero1 (pictured), seems more appropriate for a West Chelsea supperclub, or one of those giant stainless steel, energy-saving fridges, or a pair of really fancy snowboard pants, or... you get the point—hasn't been released yet, it's presumably a little more than your average OBEY hoodie or $60 Aurel Schmidt for Opening Ceremony shirt. But honestly, I don't see how anyone could spend more than $5 on something that, no matter how shiny, sounds like a new Gatorade flavor. (ArtInfo)