Friday, May 28, 2010

IBM Animates Julie Mehretu Canvas for New Commercial

Posted by on Fri, May 28, 2010 at 10:49 AM

When describing the work of Julie Mehretu people often argue, quite rightly, I think, that the dynamic, swirling forms in her work evoke the invisible movements of contemporary digital capitalism. This metaphor was not lost on IBM, whose recent commercial about data transportation is really seriously an animated version of Mehretu's work. Now she must know how Fischli and Weiss feel. (MAN)

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