Google+

Thursday, June 3, 2010

Music New Jay-Z Track, "Ultra," Hits Internet, Is Not Very Good

Posted by Mike Conklin on Thu, Jun 3, 2010 at 1:23 PM

Picture_1.png
First things first: one of the worst things about hip-hop culture is that DJs, on the radio and apparently on the internet too, insist on using really silly voices to interrupt the songs they're playing so that everyone knows exactly which DJ (or radio station) is playing it. It drives me absolutely fucking insane. Although now it's making me laugh, as I think about hearing, like, a new Band of Horses MP3 with repeated drop-ins of "Yo, this is Amrit Singh from Stereogum, and this shit is exclusive!"

Anyway, the new Jay-Z track might be from a Diddy collaboration and reportedly features production work from Swizz Beatz. The hook is lame and the rhymes are mostly dialed in: Yes, Jay, we know you have so much money that you're able to spend it carelessly. Meh. Give it a listen here, and get ready to forget it exists. (Also take a minute to skim through the comments on Nah Right, my favorite of which comes from Dom Izzo: "shit sounds like a jingle for a fuckin liquor commercial or some cigarettes." And how.)

Tags: , , ,

Share

Comments (2)

Showing 1-2 of 2

Add a comment

That's because it is a jingle for a liquor commercial...Ciroc Ultra.

report   
Posted by Lil Diddy on 06/03/2010 at 2:14 PM

The song isn't even finished, who the hell wants to listen to that, w/e. Jay and Puff finished together is gonna be hott. I'm really looking forward to this collaboration and get him to the greek, it'll be cool

report   
Posted by defense4914 on 06/03/2010 at 10:33 PM
Subscribe to this thread:
By Email
With RSS
Showing 1-2 of 2

Add a comment

More by Author

  • 8 Bands You Need to Hear

    For the sixth year in a row, we tell you which of the seemingly billions of bands in this city are most deserving of your attention.
    • by Mike Conklin and Lauren Beck
    • Apr 25, 2012

  • The L Magazine Guide to Record Store Day

    In which our writers tell you about the records they'll be falling all over themselves to get tomorrow.
    • by Mike Conklin
    • Apr 20, 2012
  • More »

Most Commented On

Most Shared Stories

Top Viewed Stories

Top Commenters

Top Topics in The Measure

News (209)

Music (145)

Film (53)

Art (49)

Food & Drink (38)

Sex (36)

Books (26)

Theater (19)

TV (16)

Politics (8)

© 2012 The L Magazine
Website powered by Foundation