Here's a way to get people engaged with your gallery's summer group show: make original prints of selected pieces from the exhibition and scatter them across the city, dropping hints via Twitter (
@missionedition) and Foursquare (
MissionEdition), sending fans and followers on a city-wide scavenger hunt for free contemporary art goodies. The gallery behind
Mission Edition, Christina Ray in Soho, has already given out one edition, which was
picked up on Thursday evening, but the next one could be dropped at any moment. The six artists whose works will be hidden for the hunt are Ryan Brennan, Amanda Burnham, Judith Hoffman, Joe Iurato, Pim Palsgraaf and Alex Waxman, all of which makes this a show well worth following—whether or not the old "give them free stuff and they will come back" approach holds true to galleries remains to be seen. (
ArtDaily)
