Tuesday, July 27, 2010
Fashion
Only Poor People Appreciate Logos
Posted
by Henry Stewart
on Tue, Jul 27, 2010 at 2:01 PM
- Let everyone know how poor you are
How to spot a poor person? Look for a logo on their clothes and accessories. According to a
soon-to-be-published study,
rich people "high-end consumers" prefer status symbols on their fashion products that mainstream consumers can't decode, like "distinctive design or detailing," what the
Times calls "subtle signals". In one telling statistic: 87 percent of sunglasses between $100 and $200 have a brand name or logo on them, compared to 28 percent of sunglasses $600 or more.
Tags: poverty, logos, branding, nouveau riche, parvenus, arriviste
