Thursday, September 9, 2010

New MTA Service Interruption Posters to Be Prettier, More Mystifying

Posted By on Thu, Sep 9, 2010 at 1:03 PM

"Subwaygoers, get ready for a brighter, cleaner way to find out that your trip is ruined," the Times announces, because now even the sober house style of the Paper of Record permits digs at the MTA.

The MTA will start posting up their redesigned service interruption posters next week, so you will definitely start seeing them very shortly. Following a focus-grouped development process, the new posters, pictured, will feature bigger text and announcements color-coded for times of day and formatted by subway line.

In addition to being more pleasing to the eye—see how modish, it's quite an improvement—and easier to understand, the new announcements will "do away with the explanations of why service is being changed." No more "necessary track work": an MTA spokesman told the Times that "Our customers have never been concerned with why. They just want to know how to get around."

Now, with the MTAs new posters, it will be easier and more pleasant to go wherever you're told, without wondering why.

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