Thursday, October 14, 2010

Please Watch This: The Johnny Cash Project

Posted By on Thu, Oct 14, 2010 at 10:21 AM

Chris Milk, the guy who did something I will never understand with something called HTML5 to co-create Arcade Fire's touching, beautiful, user-personalized "We Used to Wait" video is back with a new touching, beautiful project: a crowd-sourced video for Johhny Cash's "Ain't No Grave." Since March, fans have been able to submit drawings of Cash using numbered template frames via thejohnnycashproject.com. Of the 250,000 submissions, those chosen were strung together to create the moving image you see above — a communal, living portrait of Joaquin Phoenix (I kid). The idea, Milk says, is for the project to "become a physical manifestation of [Cash's] fans' love." Pretty neat.

While there's the broadcast version shown above that you'll undoubtly be seeing on MTV (I mean, in theory), the web site is updated twice a day with new versions of the video incorporating newly submitted illustrations. Fitting for a song whose focal line is, "There ain't no grave gonna hold my body down."

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